Consumer research for better business decisions.
Our research team fills in the gaps for credit unions of all sizes who don’t have the bandwidth to continuously study the credit union landscape.
Equip your financial institution with essential market intelligence
Explore over 170 publications tailored just for credit unions and other financial institutions to stay informed and agile in a rapidly changing market.
Equip your sales force
Competitive intelligence to stay ahead.
Optimize campaigns
Make your ads and content stand out.
Craft your positioning
Prioritize features that give you an edge.
Refine member targeting
Serve customers by filling gaps in the market.
Explore our 2025 Research Bundles
Enjoy big savings when compared to ordering reports individually.

103 publications
Starter Bundle
Includes:

Competition Monitor

Deposit and Investment Campaign Report

High Interest Savings Rate Monitor

Mortgage Update

Peer Benchmarking Report (your choice of one topic)

128 publications
Essential Bundle
Includes all publications in the Starter Bundle plus:

Benchmarking Report (Second Topic)

Small Business Report

Social Media Monitor

Term Deposit Rate Monitor (RRSP Season)

200 publications
Premium Bundle
Includes all publications in the Starter Bundle and Essentials Bundle plus:

Bank and Credit Union Promotions Update

Service Charge Reports (4 issues)

Term Deposit Rate Monitor (Spring, Summer & Fall)

Horizon Report
Publications included in our Bundles
Starter Bundle
Competition Monitor
Grow market share with this bi-weekly report on digital marketing at Canadian financial institutions, including banks and credit unions.
26 issues | Bi-weekly
High Interest Savings Rate Monitor
Insights on 70+ financial institutions nationwide, including rates for Ag, Business, RRSP, TFSA, and non-registered HISAs.
50 issues | Weekly
Peer Benchmarking Report
We anonymously survey credit unions on a variety of topics and share results and analysis in this report.
Your choice of one topic
Deposit & Investment Campaign Trends
Insights on industry trends that will impact your year-round deposit gathering (RRSP and TFSA campaigns).
12 issues | Monthly
Mortgage Update
Mortgage products and promotions, industry developments, mortgage research, mortgage broker industry news, and more.
12 issues | Monthly
Essential Bundle
Includes reports in the Starter Bundle
Peer Benchmarking Report
(Second Topic)
Get an overview of current marketing and promotional campaigns from Canada’s leading financial institutions.
Social Media Update
Get the latest trends, engagement strategies, and research in social media marketing from leading financial institutions.
12 issues | Monthly
Small Business Report
Get news on services, marketing, consumer behaviour, small business insights, and economic news.
4 issues | Quarterly
Term Deposit Rate Monitor
(RRSP Season)
See a snapshot of term deposit offerings and weekly rate adjustments from over 45 Canadian financial institutions.
8 issues | RRSP season only
Premium Bundle
Includes reports in the Starter Bundle and the Essential Bundle
Bank & Credit Union Promotions Update
Mortgage products and promotions, industry developments, mortgage research, mortgage broker industry news, and more.
12 issues | Monthly
Service Charge Reports
Stay current on the latest service fees and product features offered by competitors.
4 issues | Quarterly
Horizon Reports
Our newest monthly report highlighting the latest and most important findings to keep you on the cutting edge while saving you time.
12 issues | Monthly
Term Deposit Rate Monitor
(Spring, Summer & Fall)
See a snapshot of term deposit offerings and weekly rate adjustments from over 45 Canadian financial institutions.
42 issues | Weekly
Customized Bundle
Greater Flexibility
Choose any of our reports to create your own bundle.

Explore samples of all our reports
Find out what the Research Package has to offer.
Not a Central 1 client? Email us to request a sample of any report.
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Custom Research
Big challenges often require a custom view. Our team provides in-depth, customized research specific to your credit union’s unique needs.
Consumer & Market Insights Blog
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