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When it comes to selling financial products online, success happens when customers see promotional offers and product information that is timely and relevant to their needs. Online conversions rely on the right mix of message, place and time.
MemberDirect Intercept Marketing creates opportunities for you to display messages to customers after they log in to your online banking platform, but before they arrive to the Account Summary screen and begin their online interactions.
When intercept marketing messages are displayed, customers can either:
With behavioural targeting, financial institutions can increase the opportunities for online conversions and sales by displaying targeted content to specific customers based on their online banking behaviour (e.g. frequency of visits, recent visits, content destination, etc.).
Increase the effectiveness of marketing campaigns delivered through your online banking site