Consumer research for better business decisions.

Our research team fills in the gaps for credit unions of all sizes who don’t have the bandwidth to continuously study the credit union landscape.

Equip your financial institution with essential market intelligence

Explore over 170 publications tailored just for credit unions and other financial institutions to stay informed and agile in a rapidly changing market.

Equip your sales force

Competitive intelligence to stay ahead.

 

Optimize campaigns

Make your ads and content stand out.

Craft your positioning

Prioritize features that give you an edge.

 

Refine member targeting

Serve customers by filling gaps in the market.

Explore our 2025 Research Bundles

Enjoy big savings when compared to ordering reports individually.

103 publications

Starter Bundle

 

Includes:

Competition Monitor

Deposit and Investment Campaign Report

High Interest Savings Rate Monitor

Mortgage Update

Peer Benchmarking Report (your choice of one topic)

128 publications

Essential Bundle

 

Includes all publications in the Starter Bundle plus:

Benchmarking Report (Second Topic)

Small Business Report

Social Media Monitor

Term Deposit Rate Monitor (RRSP Season)

200 publications

Premium Bundle

 

Includes all publications in the Starter Bundle and Essentials Bundle plus:

Bank and Credit Union Promotions Update

Service Charge Reports (4 issues)

Term Deposit Rate Monitor (Spring, Summer & Fall)

Horizon Report

 

Or create a custom bundle by choosing any of our reports.

Choose my bundle & subscribe

Publications included in our Bundles


 

Starter Bundle

Competition Monitor

Grow market share with this bi-weekly report on digital marketing at Canadian financial institutions, including banks and credit unions.

26 issues | Bi-weekly

 

High Interest Savings Rate Monitor

Insights on 70+ financial institutions nationwide, including rates for Ag, Business, RRSP, TFSA, and non-registered HISAs.

50 issues | Weekly

 

Peer Benchmarking Report

We anonymously survey credit unions on a variety of topics and share results and analysis in this report.

Your choice of one topic

Deposit & Investment Campaign Trends

Insights on industry trends that will impact your year-round deposit gathering (RRSP and TFSA campaigns).

12 issues | Monthly

 

Mortgage Update

Mortgage products and promotions, industry developments, mortgage research, mortgage broker industry news, and more.

12 issues | Monthly

Essential Bundle

Includes reports in the Starter Bundle

Peer Benchmarking Report
(Second Topic)

Get an overview of current marketing and promotional campaigns from Canada’s leading financial institutions.

 

Social Media Update

Get the latest trends, engagement strategies, and research in social media marketing from leading financial institutions.

12 issues | Monthly

Small Business Report

Get news on services, marketing, consumer behaviour, small business insights, and economic news.

4 issues | Quarterly

 

Term Deposit Rate Monitor
(RRSP Season)

See a snapshot of term deposit offerings and weekly rate adjustments from over 45 Canadian financial institutions.

8 issues | RRSP season only

Premium Bundle

Includes reports in the Starter Bundle and the Essential Bundle

Bank & Credit Union Promotions Update

Mortgage products and promotions, industry developments, mortgage research, mortgage broker industry news, and more.

12 issues | Monthly

Service Charge Reports

Stay current on the latest service fees and product features offered by competitors.

4 issues | Quarterly

Horizon Reports

Our newest monthly report highlighting the latest and most important findings to keep you on the cutting edge while saving you time.

12 issues | Monthly

 

Term Deposit Rate Monitor
(Spring, Summer & Fall)

See a snapshot of term deposit offerings and weekly rate adjustments from over 45 Canadian financial institutions.

42 issues | Weekly


 

Customized Bundle

Greater Flexibility

Choose any of our reports to create your own bundle.

Explore samples of all our reports

Find out what the Research Package has to offer.

Not a Central 1 client? Email us to request a sample of any report.

Ready to subscribe?

Subscribe now

Custom Research

Big challenges often require a custom view. Our team provides in­-depth, customized research specific to your credit union’s unique needs.

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