Know where you stand and where you’re going next.

Good business decisions are based on solid research. But what about the smaller financial institutions that don’t have the bandwidth to study the competitive landscape? Central 1’s Consumer Research team is the answer.

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Annual Research Package

Trusted market intelligence is the key to staying relevant and competitive in today’s ever-evolving financial services landscape. Our Annual Research Package provides the information you need to stay ahead of the competition, prepared by experienced consumer research experts who specialize in the Canadian financial services industry. Whether you’re looking to track rates, make data-driven decisions on new products or promotions, or get in-depth analysis of industry trends, we’ve got you covered.

New for 2023: Subscription bundles that meet your needs

You don’t need in-house research teams or big budgets to reap the benefits of customized research. Central 1’s Research team produces over 170 credit union specific publications every year to keep you up to date and at a fraction of the price of hiring full-time or even part-time research staff.

Starter Bundle (93 publications)

Everything you need to get started

  • High Interest Savings Rate Monitor
  • Competition Monitor
  • Mortgage Update
  • Deposit and Investment Campaign Trends
  • Benchmarking Report (your choice of one topic)

Essential Bundle (116 publications)

Our most popular reports that go beyond the basics

Includes the publications in the Starter Bundle, plus:

  • Benchmarking Report (second topic)
  • Term Deposit Rate Monitor (RRSP Season)
  • Small Business Report
  • Social Media Monitor

Premium Bundle (178 publications)

All of the research you need to fully support your strategic plans.

Includes all publications in the Starter Bundle and Essentials Bundle plus: 

  • Term Deposit Rate Monitor (Spring, Summer & Fall)
  • Bank and Credit Union Promotional Synopsis
  • Service Charge Reports (4 issues)

Learn about our publications

DEPOSIT AND INVESTMENT CAMPAIGN REPORT

Stay informed for your Fall Deposit, RRSP and TFSA campaign planning.

SMALL BUSINESS REPORT

A quarterly wrap up of small business banking trends, news, promotions and competitive updates.

SERVICE CHARGE REPORT

Stay current on the latest service fees and product features offered by competitors.

BANK AND CREDIT UNION PROMOTIONS UPDATE

Competitive intelligence to give your marketing strategy an edge.

SOCIAL MEDIA UPDATE

Get inspired by an overview of popular, unique, and innovative bank and credit union content from the previous month.

MORTGAGE UPDATE

Stay on top of new mortgage promotions, promotional rates and relevant trends with regular updates throughout the year.

COMPETITION MONITOR

Learn what your competition is saying online with a bi-weekly report on the digital marketing efforts of Canadian financial institutions including banks and credit unions

HIGH INTEREST SAVINGS RATE MONITOR

Get the scoop on more than 70 financial institutions including digital first competitors.

TERM DEPOSIT & INTEREST RATE MONITOR

See a snapshot of term deposit offerings and weekly rate adjustments from over 45 Canadian financial institutions.

PEER BENCHMARKING REPORTS

Benchmark your credit union against peers across the country on a variety of topics every year.

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Want a printable information sheet with package details? Download one here.

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Other Services

Our focus is to keep your business competitive, whether you read our regular reports, or reach out for some one-on-one consulting time. Work with a team of industry experts who live and breathe the Canadian financial services landscape. Get one-on-one consulting to gain intel on the competition or develop a localized strategy to create new service offerings.

Consumer & Market Insights

The Consumer & Market Insights publications are a useful resource for board planning and strategic planning sessions and employee onboarding. Each week we publish articles of interest covering a wide variety of topics including small business, wealth management, consumer habits and trends, ESG, BNPL, digital banking, card services, financial health and much more.

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Custom Research

Big challenges often require a custom view. Our team provides in­depth, customized research specific to your credit union's unique needs. We can also help you with your online member surveys and other custom research needs.

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