Consumer Research

Know where you stand and where you’re going next.

Good business decisions are based on solid research. But what about the smaller financial institutions that don’t have the bandwidth to study the competitive landscape? Central 1’s Consumer Research team is the answer.

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Our focus is to keep your business competitive, whether you read our regular reports, or reach out for some one-on-one consulting time. Work with a team of industry experts who live and breathe the Canadian financial services landscape. Get one-on-one consulting to gain intel on the competition or develop a localized strategy to create new service offerings.

Market Insights

Our Research team produces adhoc reports on recent developments in the financial services market. Topics include Gig Workers, Small Business, Welcome Offers for Immigrants, Gen Z Trends, Fraud Alerts and Creating Future HNWI.

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Custom Research

Big challenges often require a custom view. Our team provides in­depth, customized research specific to your credit union's unique needs. We can also help you with your member surveys and financial service reviews

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Annual Research Package

Stand on the shoulders of giants with our collection of over 175 publications, all designed with your credit union in mind. The Annual Research Package is the perfect resource to drive decision-making on new products and promotions, social media strategies, deposit rates, and more.

DEPOSIT AND INVESTMENT CAMPAIGN REPORT

Stay informed for your Fall Deposit, RRSP and TFSA campaign planning.

RRSP LOAN REPORT

Help your customers save for retirement by ensuring they choose you for RRSP loans.

SERVICE CHARGE REPORT

Stay current on the latest service fees and product features offered by competitors.

BANK AND CREDIT UNION PROMOTIONS UPDATE

Competitive intelligence to give your marketing strategy an edge.

SOCIAL MEDIA UPDATE

Get updates on social media marketing trends to expand your reach to younger demographics.

MORTGAGE UPDATE

Stay on top of new mortgage promotions, promotional rates and relevant trends with regular updates throughout the year.

COMPETITION MONITOR

Learn what your competition is saying online with a bi-weekly report on the digital marketing efforts of Canadian financial institutions including banks and credit unions

HIGH INTEREST SAVINGS RATE MONITOR

Get the scoop on more than 100 accounts sold coast to coast by over 60 financial institutions.

TERM DEPOSIT & INTEREST RATE MONITOR

See a snapshot of term deposit offerings and weekly rate adjustments from over 45 Canadian financial institutions.

Peer Benchmarking Report: Marketing Priorities and Budget

Benchmark your marketing budget against credit union peers and gain insight into the top marketing priorities across the system.

Peer Benchmarking Report: Wealth Management

With the greatest wealth transfer in history upon us, it’s more important than ever for credit unions to stay competitive in the wealth management industry.

Want a printable one-pager with package details? Download one here.

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