Consumer Research

Know where you stand and where you’re going next.

Good business decisions are based on solid research. But what about the smaller financial institutions that don’t have the bandwidth to study the competitive landscape? Central 1’s Consumer Research team is the answer.

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Annual Research Package

Trusted market intelligence is the key to staying relevant and competitive in today’s ever-evolving financial services landscape. Our Annual Research Package provides the information you need to stay ahead of the competition, prepared by experienced consumer research experts who specialize in the Canadian financial services industry. Whether you’re looking to track rates, make data-driven decisions on new products or promotions, or get in-depth analysis of industry trends, we’ve got you covered.

New for 2021: Subscription bundles that meet your needs

You don’t need in-house research teams or big budgets to reap the benefits of customized research. Central 1’s Research team produces over 200 credit union specific publications every year to keep you up to date and at a fraction of the price of hiring full-time or even part-time research staff.

Starter Bundle (118 publications)

Everything you need to get started
  • High Interest Savings Rate Monitor
  • Competition Monitor
  • Mortgage Update
  • Deposit and Investment Campaign Trends
  • Benchmarking Report (your choice of one topic)

Essential Bundle (141 publications)

Our most popular reports that go beyond the basics

Includes the publications in the Starter Bundle, plus:

  • Benchmarking Report (second topic)
  • Term Deposit Rate Monitor (RRSP Season)
  • RRSP Loan Surveys
  • Social Media Monitor

Premium Bundle (201 publications)

All of the research you need to fully support your strategic plans.

Includes all publications in the Starter Bundle and Essentials Bundle plus: 

  • Term Deposit Rate Monitor (Spring, Summer & Fall)
  • Bank and Credit Union Promotional Synopsis
  • Service Charge Reports (4 issues)
Order now for significant savings

Order your 2021 Annual Research Package bundle today to get the insights you need to stay competitive delivered right to your inbox.

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Learn about our publications

DEPOSIT AND INVESTMENT CAMPAIGN REPORT

Stay informed for your Fall Deposit, RRSP and TFSA campaign planning.

RRSP LOAN REPORT

Help your customers save for retirement by ensuring they choose you for RRSP loans.

SERVICE CHARGE REPORT

Stay current on the latest service fees and product features offered by competitors.

BANK AND CREDIT UNION PROMOTIONS UPDATE

Competitive intelligence to give your marketing strategy an edge.

SOCIAL MEDIA UPDATE

Get updates on social media marketing trends to expand your reach to younger demographics.

MORTGAGE UPDATE

Stay on top of new mortgage promotions, promotional rates and relevant trends with regular updates throughout the year.

COMPETITION MONITOR

Learn what your competition is saying online with a bi-weekly report on the digital marketing efforts of Canadian financial institutions including banks and credit unions

HIGH INTEREST SAVINGS RATE MONITOR

Get the scoop on more than 100 accounts sold coast to coast by over 60 financial institutions.

TERM DEPOSIT & INTEREST RATE MONITOR

See a snapshot of term deposit offerings and weekly rate adjustments from over 45 Canadian financial institutions.

Peer Benchmarking Reports

Benchmark your credit union against peers across the country on a variety of topics every year.

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Want a printable one-pager with package details? Download one here.

Order now to benefit from significant savings!

Other Services

Our focus is to keep your business competitive, whether you read our regular reports, or reach out for some one-on-one consulting time. Work with a team of industry experts who live and breathe the Canadian financial services landscape. Get one-on-one consulting to gain intel on the competition or develop a localized strategy to create new service offerings.

Market Insights

Our Research team produces adhoc reports on recent developments in the financial services market. Topics include Gig Workers, Small Business, Welcome Offers for Immigrants, Gen Z Trends, Fraud Alerts and Creating Future HNWI.

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Custom Research

Big challenges often require a custom view. Our team provides in­depth, customized research specific to your credit union's unique needs. We can also help you with your member surveys and financial service reviews

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