Tag: Marketing

Expert Spotlight: Lisa Gheysen

Meet Lisa-  The Agency at Central 1’s Content Strategist. With an extensive background writing for finance and tech, we sat down to learn a little more about her and pick her brain about how to achieve truly compelling content:   Tell us a bit about how you got into writing and financial copywriting in particular?  I fell in love with writing because I love to read. As a kid, I pretty much read anything I could get my hands on. It kickstarted my fascination for things like narrative...

What to look for in your Forge public site design partner

Reimagining your digital experience involves a lot of moving parts – technical evaluations, banking host communication accessibility audits and several other pieces that can begin to feel overwhelming when paired with day-to-day operations and concurrent initiatives. Finding a partner who can take some of that weight off your shoulders will be invaluable as you begin your project, ensuring you can...

Pathwise Credit Union swiftly elevates digital banking presence with Forge and The Agency at Central 1

The Forge Digital Banking Platform has been essential in bringing Canadian financial institutions to the forefront of enhanced digital banking. One question clients frequently ask us is how to bring their new digital experience to market quickly, especially when they have several strategic priorities competing for their time and attention. With excitement building to debut their new brand, Pathwise Credit Union (Pathwise) found its answer by partnering with The...