The Agency Collaborates with PMG to Bring Industry-Leading Consumer Insights to the Credit Union System
There’s an adage in the advertising world, “If you aren’t measuring, you aren’t marketing.” It’s true that in the digital world we have access to more data than ever before—about everything from consumers’ likes, dislikes, relationship status, job, and even what they had for breakfast—and there’s never been a greater focus on applying those insights to positively affect the bottom...