The Agency at Central 1

Your full-service marketing agency for Canadian financial institutions.

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Grow your membership and meet your business objectives with an experienced marketing team that does it all.

Save time and money

Save time and money

There’s never any nickel and diming with us. We work with you to define a clear scope and cost upfront for every step of your project.

Benefit from experience

Benefit from experience

Over 90 years of combined experience in financial services marketing ensures we’re efficient with our time and your budget to achieve great things.

Full service

Get the full-service treatment

No need to work with multiple agencies. Our expert, full-service team is here to help with your goals from concept to completion.

How we work

Every project we tackle, be it a campaign, a strategic initiative, or a brand refresh, is backed by our proven pillars.

Strategy

Strategic thinking drives everything we do. So, whether you need help with a big initiative or a simple project, our strategic minds are always at work for you.

Brand

We hone in on your purpose and ensure you make your mark, crafting connections between your brand and your audience that stand the test of time.

Growth

As a seamless extension of your team, we help you engage, attract and retain your audience at every turn and on every channel with innovative brand experiences.

Research

No matter the size of your FI, our approach is built on research, data and decades of experience in financial services marketing to ensure your product and service success.

What we do

/ Digital marketing strategy
/ Content strategy & SEO
/ Copywriting
/ User personas
/ Customer journeys
/ Site content planning & structure


/ Brand development
/ Product campaign concept & execution
/ Video & Animation
/ Graphics Production
/ Image sourcing & asset library creation


/ Strategy & content
/ Launch & management
/ Ad campaigns
/ Asset creation


/ New product/site launch
/ Banking conversion
/ Targeted digital marketing
/ Acquisition & growth


/ Custom Research
/ Annual Research Package
/ Surveys
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/ Content strategy & copywriting
/ Brand review/ refresh / redesign
/ Information architecture & wireframing
/ Public site design, build & training
/ Forge launch marketing
/ Analytics
/ New widget integration


You’re in good company

Over the last 15+ years, we’ve partnered with over 150 financial institutions on thousands of projects and campaigns.

Lakeview website visuals
Lakeview Credit Union

Serving a busy membership with limited time for in-branch transactions, Lake View Credit Union (LVCU) wanted to create a frictionless digital branch experience that wowed.
And that’s what our experts delivered. Working on everything from a brand refresh and custom site design to in-depth content and UX strategy, we built 10 high-impact pages that reduced barriers between LVCU’s members and their goals.

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The Police Credit Union visuals
The Police Credit Union

With a growing membership spanning a large area, The Police Credit Union (TPCU) wanted to strengthen its digital experience and evolve its brand – all in time for its 75th anniversary. To achieve this goal with limited resourcing, TPCU brought in our full-service team to reinvent its brand, fast-track its site build, train its team and direct theming for all its digital channels.

Read the story >

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Pathwise Credit Union website visuals
Pathwise Credit Union

Serving a busy membership with limited time for in-branch transactions, Lake View Credit Union (LVCU) wanted to create a frictionless digital branch experience that wowed.
And that’s what our experts delivered. Working on everything from a brand refresh and custom site design to in-depth content and UX strategy, we built 10 high-impact pages that reduced barriers between LVCU’s members and their goals.

Visit site

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