Collaborate with peace of mind
There are no surprises, premiums or cost creep when you work with us. You’ll get transparent, upfront pricing based on your specific project needs and nothing more.
Partner with a marketing agency that knows you and your audience
Full-service and research-driven, The Agency has been the go-to expert on Canadian financial marketing for over 30 years.
Deeper insights.
Greater connections.
Harness the strategic marketing power of consumer insights to unlock a full picture of your audience.
Grow your membership and meet your business objectives with an experienced agency team that does it all.
Benefit from experience
Embedded within the system and Central 1 for over 30 years, we know credit union marketing inside and out, ensuring we’re always efficient with your time and budget.
Get the full-service treatment
No matter the size or complexity of your project, you’ll have the specialized experts on hand to help – led by a dedicated project manager to accelerate the process.
Want to turn marketing guesswork into strategic genius?
We collaborate with PMG Intelligence, the leading experts in advanced market research, to build strategic consumer insights into our work for you, ensuring you know your audience and how to optimize your marketing to truly resonate with them.
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How we work
Every project we tackle, be it a campaign, a strategic initiative, or a brand refresh, is backed by our proven pillars.
Research
No matter the size of your FI, every recommendation we make and strategy we develop is backed by Canadian market insight to ensure powerful data-driven decision making.
Strategy
Strategic thinking drives everything we do. So, whether you need help with a big initiative or a simple project, our strategic minds are always at work for you.
Brand
We hone in on your purpose and ensure you make your mark, crafting connections between your brand and your audience that stand the test of time.
Growth
As a seamless extension of your team, we help you engage, attract and retain your audience at every turn and on every channel with innovative brand experiences.
What we do
/ Digital marketing strategy
/ Content strategy & SEO
/ Copywriting
/ User personas
/ Customer journeys
/ Site content planning & structure
/ Brand development
/ Product campaign concept & execution
/ Video & animation
/ Graphics Production
/ Image sourcing & asset library creation
/ Social content strategy
/ Community management
/ Photography & design assets
/ Video direction & production
/ Paid social campaign strategy & execution
/ Influencer marketing strategy, events & outreach
/ Social media tools & software training
/ Analytics, social listening, KPI reporting
/ New product and site launches
/ Banking conversions
/ Targeted digital marketing
/ Email marketing
/ Digital ad management
/ Acquisition & growth
/ Annual Research Package
/ Market Intelligence
/ Consumer Insights
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/ Content strategy & copywriting
/ Brand review, refresh & redesign
/ Information architecture & wireframing
/ New component and social media integration
/ Data and content migration
/ Forge public site design, build & training
/ Forge launch marketing
/ Analytics & SEO optimization
You’re in good company
Over the last 15+ years, we’ve partnered with more than 150 Canadian credit unions on thousands of marketing projects and campaigns.
