Strategic marketing campaigns
Take the guesswork out of your marketing to create strategic, compelling campaigns that actively drive conversion.
Deeper insights.
Greater connections.
Harness the strategic marketing power of consumer insights to unlock a full picture of your audience.
How your audience thinks, feels and behaves is influenced by so many factors – their beliefs, their fears, their hopes and habits. So how can you market to them in a way that ensures you form genuine connections?
Unlock the strategic marketing power of consumer insights
At the Agency, we use deep consumer insights to help you understand the many nuances in your audience – both between age groups and within age groups. So you know exactly what to say when and where to truly resonate with your key targets.
Understand your audience
/ Their preferences
/ Their values
/ Their challenges
/ And more…
Develop insight-driven strategies
/ Marketing campaigns
/ Financial education
/ Member communication
/ And more…
Unlock greater member growth & engagement
/ Member acquisition
/ Member retention
/ Share of wallet
/ Audience engagement
Optimize your marketing effort and spend to attract, retain and deepen relationships with your target audience
Enriched member experiences
Create more personal interactions with your members so you can develop deeper connections that strengthen loyalty.
Enhanced customer journeys
Refine every touchpoint you have with your audience, guiding them down the path to purchase without drop-off.
Empowered by actionable, in-depth consumer research
The Agency collaborates with PMG Intelligence, a leading expert in market research, data science and behavioural analysis, to bring you strategic insights that help solve your biggest challenges and realize your greatest opportunities.
With over 30 years of experience, PMG’s research is trusted by Canadian banks and credit unions alike to keep them informed on the latest influences affecting consumer behaviour.
