Market Research

Credit unions need to be aware of competitor actions in pricing, products, service delivery and marketing initiatives to compete and succeed. The market research that we conduct and deliver is key for our clients to stay informed about the latest industry trends and best practices.

Any credit union in Canada can purchase our research as an individual study or as part of larger packages.


We develop and deliver:

  • C1 Update is a weekly analysis of current trends and competitive scans across the financial industry.
  • MarketSmarts is a quarterly pyblication featuring detailed information, case studies, strategic recommendations, and other valuable information for credit union decision-makers.
  • Products and Services Study is conducted once a year and examines consumer trends in banking including credit union membership, credit union market share of day to day banking services including digital banking services, deposits, loans, wealth management services and small business services.Central1 Boardroom
  • Peer benchmarking surveys to gather and analyze data from participating credit unions and provide comparative information to subscribers.
  • Mystery shops, which are carried out at Canada’s major banks and other major competitors to determine how products and services are being delivered.
  • Member satisfaction surveys, which are conducted at individual credit unions on a contract basis.
  • Financial service reviews to analyze a credit union’s products and services within its unique competitive environment.The review will include recommendations for service enhancements or additions.
  • Social Media Monitor provides a review of bank and credit union social media activity and highlights interesting or unique campaigns.
  • Research consulting services for projects at individual credit unions.

Annual research package

Every year, we also conduct a series of investigations on specific deposit, mortgage and registered investment products to compare rates, fees and trends among credit unions and banks.

  • Service charge survey provides a detailed review of fees charged by Canadian banks and some credit unions.
  • Promotional synopsis of banks / credit unions outlines the current campaigns of major competitors and participating credit unions. Issued quarterly.
  • HISA and TFSA survey outlines rates for personal, small business, RRSP and TFSA accounts for all the major banks and numerous credit unions. Issued weekly.
  • Term deposit surveys provide details on new products, rate adjustments, registered eligibility and effective rates of term-deposit products for the major banks and various credit unions. Issued weekly.
  • Mortgage promotions survey outlines new mortgage products and related promotional efforts at banks and credit unions, including a rate survey and related articles. Issued in February, April, June and September.
  • Fall deposit campaign preparation report reviews last year’s campaigns and analyzes new products and trends that are likely to impact the campaigns running this year. Issued in August.
  • RRSP season preparation report looks at last year’s RRSP campaigns, including sales data, popular products and market conditions. It also examines economic and demographic trends and any new product developments in order to predict future investment trends. Published in October.
  • RRSP loan survey examines the RRSP loans available at numerous credit unions and banks. This report covers several features, including payment grace periods and rate bonuses. Published in December and January.


Our research is exclusively available to credit unions


Get in touch   |  1.800.661.6813